API Integrations

Bespoke API integrations that connect business systems

WEBS Ltd builds custom integrations that connect websites, ecommerce platforms, payment gateways, EPOS systems, CRMs, databases and third-party services so business workflows run more efficiently.

API integration development

Connecting the systems your business relies on

Many businesses rely on several separate platforms. A website may collect enquiries, an ecommerce store may process orders, an EPOS system may manage stock, a payment gateway may collect money, and internal systems may hold customer, product or operational data.

Bespoke API integrations help join these systems together, reduce manual admin, improve data accuracy and create clearer workflows between the tools your business already uses.

Integration services

Custom API development for practical business workflows

API work can range from simple data transfers through to more advanced workflows involving authentication, validation, callbacks, reporting, logging and error handling.

Payments

Payment gateway integrations

Integrate payment providers, checkout flows, hosted payment pages, callbacks, payment status updates and customer account balance workflows.

Retail

EPOS and stock systems

Connect ecommerce platforms to EPOS systems, product databases, stock tools, pricing feeds and order fulfilment processes.

Ecommerce

Order and product data

Sync products, categories, customers, orders, stock levels, prices, fulfilment data and ecommerce reporting between platforms.

CRM

Customer and CRM data

Connect enquiry forms, customer portals, account systems, CRMs and internal databases so customer records stay more consistent.

Suppliers

Supplier feeds and imports

Import supplier price lists, product catalogues, availability feeds, CSV data, XML files or API-based product information.

Reporting

Dashboards and business tools

Build internal dashboards and admin tools using API data from multiple systems, helping staff monitor activity and make better decisions.

Example integration work

From simple syncs to custom business systems

API integration work is often about joining the gaps between existing systems. Sometimes that means pushing enquiry data into a CRM. Sometimes it means connecting ecommerce orders to an EPOS platform, importing supplier data, or building a custom customer portal around payment and account information.

The value is not just in making two systems communicate. The real value comes from making the workflow clearer, safer and easier to manage.

Examples include

  • Online shop to EPOS integration
  • Payment callbacks into customer portals
  • Supplier product and price imports
  • Customer record syncing
  • Quote system to CRM workflows
  • Membership or booking platform integrations
  • Custom admin tools using API data
  • Automated reporting from multiple systems

Technical considerations

When a plugin or off-the-shelf connector is not enough

Some integrations can be handled using existing plugins, apps or platform features. Others need custom development because the business rules, data structure or workflow are specific to the organisation.

Authentication

Securely connect to third-party services using API keys, OAuth, tokens, signatures or platform-specific authentication methods.

Data mapping

Translate fields between systems so products, customers, orders, payments or account records are stored in the right format.

Validation

Check incoming and outgoing data before it is accepted, processed or passed to another system.

Callbacks and webhooks

Handle payment responses, order updates, stock changes, account events and other real-time notifications.

Error handling

Log failures, capture API responses, flag issues and avoid silent problems that leave staff unsure what happened.

Retries and support

Build in practical support processes for failed requests, temporary outages, duplicated data or incomplete syncs.

Development process

A practical approach to integration projects

01

Understand the workflow

Review what currently happens, where the manual admin is, what data is needed and which systems need to communicate.

02

Check the API

Review available documentation, authentication, endpoints, rate limits, webhooks, data formats and known platform constraints.

03

Map the data

Define how records should match between systems, including products, customers, orders, payments, references and status values.

04

Build and test

Develop the integration with validation, logging and checks so the workflow can be tested safely before being used live.

Systems connected

Useful for websites, ecommerce platforms, portals and internal tools

Integrations are often most valuable when they sit between customer-facing websites and the internal systems staff use every day. This can include ecommerce platforms, payment systems, CRM tools, booking systems, membership databases, supplier feeds and custom business applications.

WEBS Ltd focuses on practical integrations that support real operational processes, rather than over-engineered systems that are difficult to maintain.

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